5 Strategies All Startups Must Have to Sustain Business Growth

Growing a Startup is No Easy Feat!

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This article derived from A Writers Business.

Photo by Aditya Wardhana on Unsplash

When you say corporate sustainability, do you instantly think of established and successful conglomerates?

Do you feel exasperated at the thought of all the expectations and challenges coupled with expanding your small business and fulfilling your corporate and societal responsibilities?

Are you constantly challenged by the sheer amount of work that needs to be done to stabilize your humble company?

Realistically speaking, not all business ventures turn out to be a success. Some startup owners face instant failure right when they are at the peak of a breakthrough.

Others overcome the initial hurdles, only to find themselves ill-equipped against more experienced competitors and unforeseen market trends.

Similarly, that shouldn’t be a cause for total surrender. Just because resources are more limited for small businesses, that doesn’t mean that the opportunities are just as scarce.

In fact, if you read further into this blog, you’ll find out that there are strategies and marketing tools at arm’s reach that just might be best suited for your business and your target demographic!

FROM SMALL BUSINESS TO A MAJOR SUCCESS

Given that a startup’s budget is not as extensive, it is necessary to use resources that are flexible, inexpensive, and accessible.

1. Search Engine Marketing & Search Engine Optimization

Why should you consider consider SEM and SEO as one of your most formidable strategies? A key ingredient to effective business expansion is to go digital and know what it means to establish an online presence. It is not enough to have a website or a social media page. You also need to understand why you included it in your growth strategies in the first place. Not all social media platforms will work in your favor, especially if your target market are hardly present or visible on the said platform.

You need a combination of both paid advertising and organic traffic to both your website and…

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Jonathan Printers Jr., LMSW, CSWA, MA
A Writers Business

Psychotherapist | I/O Psychology | Star Wars (IG @modern.therapist) | Psychology & Motivation: https://activateofficial.substack.com